How Studios Negotiate Publishing Deals Around Risk and Funding

How Studios Negotiate Publishing Deals Around Risk and Funding

Getting a publisher interested in a game can feel like winning the hardest part of development. In reality, the next challenge may be even more important: deciding how much financial risk each side will carry once the contract is signed. Understanding how studios negotiate publishing deals means looking beyond the headline revenue split. Development advances, … Read more

How Studios Measure Expected Value Across Game Investments

How Studios Measure Expected Value Across Game Investments

A studio may have three promising projects and enough money to fully fund only one. One is a reliable sequel, another is an ambitious new IP, and the third is a smaller online game with recurring revenue potential. Which one deserves the capital? Understanding how studios measure expected value helps explain how publishers compare opportunities … Read more